Greetings, Starfighter. You have been recruited by the Star League to defend the frontier…

5 Things to Consider before Choosing a Web Design Company

Greetings, Starfighter

If you’re not keen on the idea of using a video game to select your web design company (similar to how the Star League chose The Last Starfighter in one of my favorite sci-fi films from the 80’s), then this article is for you. Website design is a really competitive business. I should know. It seems everyone and their cousin is building websites these days, not to mention the do-it-yourself … [Read more...]

S-E What? Ohhhh…

How Content Marketing Helps Search Engine Optimization (SEO)

S-E What? Ohhhh…

Been shopping for a new website, lately? Then you’ve probably been beat over the head with web design agencies advertising the importance of Search Engine Optimization (SEO) and how well they do it. While you probably need a web design or Internet marketing agency to get you going, you can be a helluva good SEO-ist on your own. Granted, there are some technical aspects to getting SEO rolling … [Read more...]

Zanshin Gulf Coast Jiu-Jitsu Academy Case Study

More than Martial Arts

Zanshin Gulf Coast Jiu Jitsu Website Screenshot

“Gulf Coast. Zen. Flip-Flops.” That’s how Corey Richardson, owner and head instructor at Zanshin Gulf Coast Jiu-Jitsu Academy, described the look and feel of his website when we sat down with him for a design consultation. Now, it’s at this point where most web designers would either groan or panic. Not GroundSwell – we aim to please, and that’s what we did. Getting the Right … [Read more...]

How Not to Lose Your Shirt with Google AdWords

Daily Flugelhorn Google Adwords

It’s really easy to lose your shirt when advertising online with Google AdWords. Choose the wrong keywords, your keyword bid price goes up and your ad group will cost more per click. Choose the right keywords, and, sure, maybe you’ll get a ton of traffic, but you could end up spending a lot of money for people to click-through your ad and do nothing, instead of signing up for your newsletter, … [Read more...]

This Time Writing Really Is Its Own Reward

A Content Marketing Primer

You’re website should generate sales leads. It’s nice to have a pretty website, but at the end of the day, if no one is visiting it, and it isn’t working to create new customers, then the precious dollars you spent on your pretty website, sadly, was wasted. A number of tactics for converting your site viewers to clients exist today, but a powerful method for getting those viewers to take … [Read more...]

GS Newsletter | November 2011

Daily Flugelhorn Straight GroundSwell Introduction Newsletter

Welcome to GroundSwell Web Designs! Thanks for reading the first of many newsletters to come. Here’s where you’ll find all the latest web technology, web design, and internet marketing strategy that’s fit to dish. We’ll be profiling a new topic every month aimed at leveraging the power of the web to help your business grow and become more profitable. With our first newsletter, however, … [Read more...]

Tech-South Case Study

Seeking the Right Clients

Tech South Website Screenshot

IT. For those of us in the tech sector, those two little letters usually conjure to mind large-scale geographic installations of hardware and software, wires snaking through offices and walls, and a lot of blinking lights. Things usually associated with the word “enterprise.” But not all businesses need “enterprise” scale IT services. Some just need a guy to come in and kick the servers … [Read more...]

Status Runway Case Study

Building a Retail Business Online

Status Runway Website Screenshot

Charlie and I aren’t what you would call fashionistas. I wear cargo shorts and a $6 t-shirt most days of the week, and I think Charlie takes a quick whiff of his clothes to see if they’re still wearable before putting them on. So, when Sedrick and Daphney Easterling of Status Runway came to GroundSwell for help with their e-commerce fashion site, I knew we had our work cut out for us. Born … [Read more...]