• How Not to Lose Your Shirt with Google AdWords


    It’s really easy to lose your shirt when advertising online with Google AdWords. Choose the wrong keywords, your keyword bid price goes up and your ad group will cost more per click. Choose the right keywords...


  • Variations on a Theme


    Ever since mankind first broke free from the pythonian bit-crushing death grip of dial-up, we’ve been evolving the use and function of websites. They’ve changed from simple static pages of mostly text to information warehouses designed to attract, engage and retain viewers. The one constant...

Customer, Customer, Who’s Got the Customer

Exporting Customer Lists In PrestaShop

Exporting Customer Lists In PrestaShop

An advantage of an online store is that you can collect information in order to keep in contact with your customers by periodically sending news updates and promotions as a means of drawing them back to your store. The PrestaShop shopping cart solution keeps a list of customer accounts and provides a means of exporting them via the Back Office. To export the list of customers, click on the … [Read more...]

Variations on a Theme

A Responsive Design Solution to Support Multiple Display Sizes

Ye Ol Composers Website at Display Width of 480px

  The Theme: Ever since mankind first broke free from the pythonian bit-crushing death grip of dial-up, we’ve been evolving the use and function of websites. They’ve changed from simple static pages of mostly text to information warehouses designed to attract, engage and retain viewers. The one constant throughout these changes has been the importance of content and how it’s … [Read more...]

Greetings, Starfighter. You have been recruited by the Star League to defend the frontier…

5 Things to Consider before Choosing a Web Design Company

Greetings, Starfighter

If you’re not keen on the idea of using a video game to select your web design company (similar to how the Star League chose The Last Starfighter in one of my favorite sci-fi films from the 80’s), then this article is for you. Website design is a really competitive business. I should know. It seems everyone and their cousin is building websites these days, not to mention the do-it-yourself … [Read more...]

S-E What? Ohhhh…

How Content Marketing Helps Search Engine Optimization (SEO)

S-E What? Ohhhh…

Been shopping for a new website, lately? Then you’ve probably been beat over the head with web design agencies advertising the importance of Search Engine Optimization (SEO) and how well they do it. While you probably need a web design or Internet marketing agency to get you going, you can be a helluva good SEO-ist on your own. Granted, there are some technical aspects to getting SEO rolling … [Read more...]

The Cookie Monster Ate My Password

Customer and Employee Passwords No Longer Work After Migrating to a New Prestashop Installation

The Cookie Monster Ate My Password

For those of us in the software industry there comes a time when an upgrade becomes so convoluted or a working directory so corrupted that it is easier to start fresh with a nice shiny new install. Unfortunately, migrating to a new install can come with its own set of problems. For example, I encountered an issue when migrating a working PrestaShop store to a completely new installation including … [Read more...]

Zanshin Gulf Coast Jiu-Jitsu Academy Case Study

More than Martial Arts

Zanshin Gulf Coast Jiu Jitsu Website Screenshot

“Gulf Coast. Zen. Flip-Flops.” That’s how Corey Richardson, owner and head instructor at Zanshin Gulf Coast Jiu-Jitsu Academy, described the look and feel of his website when we sat down with him for a design consultation. Now, it’s at this point where most web designers would either groan or panic. Not GroundSwell – we aim to please, and that’s what we did. Getting the Right … [Read more...]

How Not to Lose Your Shirt with Google AdWords

Daily Flugelhorn Google Adwords

It’s really easy to lose your shirt when advertising online with Google AdWords. Choose the wrong keywords, your keyword bid price goes up and your ad group will cost more per click. Choose the right keywords, and, sure, maybe you’ll get a ton of traffic, but you could end up spending a lot of money for people to click-through your ad and do nothing, instead of signing up for your newsletter, … [Read more...]

Header and Footer Backgrounds Not Filling Browser or Mobile Device Window

Groundswell Website Header

I encountered this problem during our work on the GroundSwell site.  The header and footer both feature full browser-width background fills that are a different color from the body background.  The header also has a background image that is being repeated across the x axis to fill the entire width of the browser.  Everything looked as expected during initial development as you can see … [Read more...]

@Font-face Kit Generator for Hosted Fonts on Your Website

Adding custom fonts to a website is becoming more customary in website design.  The unique fonts add a nice customized flare to the theme of the site and hosting a font allows the customized text to still be parsed by search engines instead of being an image. One drawback of hosting a font is that different operating systems and browsers look for different font file types.  The four standard … [Read more...]

GroundSwell’s Getting Schooled

Bon Bini. As I write this, I am in an Aruba state of mind. Maybe it’s from relaxing on the beach or maybe it’s just the Balashi talking but I wanted to take this time to introduce a new portion of the GroundSwell Web Designs blog which we have dubbed “Schooled.” It has been my experience in the field of software that no matter how much you know or think you know, real knowledge isn’t … [Read more...]